Hey, it's Noemi

You know that feeling of pouring your heart and soul into your business, trying all the things – endless social media posts, new marketing tactics – and still wondering if you’re truly reaching the right people? The frustration of wasted time and money on efforts that just don’t seem to click?

I’ve been there. In fact, that was me.

My journey into marketing wasn’t a straight line. It was born out of my own entrepreneurial struggles, a deep desire to simplify, and to avoid the overwhelm. Originally, I learned all this “marketing stuff” out of necessity for my own Pilates business, which started offline in 2011 and evolved through hybrid and fully online models. I know firsthand the challenges of navigating a rapidly changing digital world as a solo business owner. Every minute is precious, and every euro counts. This personal experience is why I’m so madly committed to delivering effective, measurable, results-driven ads and genuinely taking the burden off your shoulders. I hate wasting time and money on inefficient efforts, both for myself and for you.

A few years back ...

I noticed something interesting. People kept approaching me, desperate to get in touch with “my marketing guy” so they can have what I have. Little did they know, I was that person! Girl. Whatever.

That’s when it hit me – I needed to reevaluate my goals and return to my roots.

My roots in marketing are deeply set in SEO. As an introvert, I was naturally drawn to this quiet version of marketing – finding ways for businesses to be discovered without needing a loud social media presence. This intensive background in SEO provides an invaluable foundation for my PPC strategies.

Why does my SEO background make me a better PPC strategist for you?

understanding the user's mindset → SEO is all about understanding exactly what people are searching for and why. This deep insight into search intent is critical for creating PPC campaigns that convert. I know how to find the precise words and phrases (keywords) that will attract your ideal, ready-to-buy customers, whether it's through organic search or targeted ads.
holistic online presence → I don't just see ads as standalone tools. My general marketing knowledge allows me to view your entire online ecosystem. I understand how your website structure, content quality, and organic efforts interact with and amplify your paid campaigns, leading to more cost-effective results.
data-driven optimization → both SEO and PPC are driven by data. SEO taught me how to truly understand performance numbers. This helps me improve your campaigns by knowing exactly what to adjust for the best outcomes.

This journey, from SEO obsession to mastering strategic paid advertising, means your campaigns aren’t just managed; they’re designed with a comprehensive, long-term vision for your business’s success.

Empathy, expertise and efficiency - that's why I'm your ideal partner

I had my share of imposter syndrome (and it’s like any addiction, you never know when it attacks again), believing I wasn’t “loud” enough, extroverted enough for marketing, I didn’t wear high heels all the times (thanks, 2000s chickflicks that I believed, you can only survive marketing jobs if you wear stiletto heels with pencil skirts!). Turns out, my quiet determination and meticulous nature are my superpowers. This, combined with my firsthand experience of the lonely solopreneur life (hello, Pilates business!), taught me invaluable lessons:

Your time is sacred

I’ve juggled teaching workshops, creating courses, and running a business. I know the feeling of being overwhelmed. That’s why I’m obsessed with finding smart, time-efficient ways to work and building strategies that take the burden off your shoulders, allowing you to focus on your craft.

No more wasted efforts

I experienced the frustration of trying many different things just to survive in my business, experimenting without looking at results or thinking anything through. This is the past, now, I’m here to save the day by prioritizing tasks and injecting sanity into your entrepreneurial journey. We’ll focus on what helps you move forward, not just “one more thing.”

Results-driven & strategic

My “teacher instincts” kicked in as I realized my true calling: planning, creating strategic masterpieces, and optimizing every single detail. It’s like being the mastermind behind a perfectly executed plan, ensuring measurable, impactful growth for your business.

Organized and efficient systems

Organized spreadsheets and ClickUp are my jam. I love taking random ideas and transforming them into efficient, streamlined systems. Give me a marketing mess, and I’ll turn it into a masterpiece. Systems, automations, SOPs, you name it, I’m all over it. If you are here for a strategy, SOPs might be included, if you are just as obsessed with them as I am.

I’ve had the privilege of assisting small businesses across a multitude of industries since my “coming out” as a marketing strategist – from industrial alpinists and jewelry designers to life coaches and bike repair shops or dietitians. This diverse clientele has only sharpened my ability to tailor strategies that truly fit unique businesses.

When you work with me, you’re not just getting a PPC manager; you’re getting a marketing strategist with a real past, someone who's made her own mistakes and learned invaluable lessons from them, all to better serve you.

You get a marketing strategist with a past, making her own mistakes and learning from them.

How did I get here?

2003 - marketing studies

Finishing my marketing studies and deciding not to start working as an employee.

2003 - tutoring

Starting my tutoring “business”, teaching in groups and 1:1, creating class plans and writing course syllabuses.

2011 - starting my first real business

I started teaching Pilates and worked hard for getting new offline clients and new customers for my online memberhisp and courses.

2019 - back to my marketing studies

I stopped trying to avoid my call for marketing, I went back to learn more in marketing.

2020 - working on marketing strategy and SEO with small businesses

As an introvert, I focused on finding ways to do as little social media as possible and focus on other sources of clients.

2022 - focusing on marketing intensives

After realizing that my obsession is being as time effective as possible, I turned my services into intensives.

NOW

mastering your strategies

Creating YOUR superplans to make your life easier and more time effective and with a higher income.

Beyond the business card - a little more about me

I was 32 years old when I first saw the sea in Croatia. It was rainy and freezing cold, even though it was the middle of August.
I’m a dog person, but right now I have 2 cats. Ms. Moonshine (the mom cat) wooed me with her cuteness, I brought her home, then she almost immediately gave birth, and I was a softie to give away her kittens so now, Mr. Tequila and Mr. Whiskey rule our world (sadly, he mom passed away a few years back).
I didn’t only record videos for my Pilates membership but I have a Pilates instructor training where I have instructional videos as well.
I really LOVE hamburgers. I had a few months when I tried to eat plant-based, and aside from cheese, I missed hamburgers the most.
I enjoy cheesy crime series on TV, like Agatha Raisin, Brokenwood Mysteries, Private Eyes or Shakespeare and Hathaway.
I collect cookbooks, but never use them just like stamp collectors don’t use stamps for sending letters.

Ready to partner with someone who truly understands your entrepreneurial journey and is committed to making your marketing effective, measurable, and stress-free?

Let’s connect for a free chat. I can’t wait to hear about your business and explore how we can achieve those big wins together.