This is how I can help you
I’m here to help you utilize the best advantages of both paid and organic marketing, bringing you a smart fusion of SEO, AI optimization, and powerful PPC strategies. My services are all about delivering effective advertising on the platform that suit your business needs the absolute most.
You don’t need to worry about figuring out if you need ads or organic traffic, or which platform is right – that’s my job, and we’ll figure it out together in our first chat!
My goal isn’t just to get you seen; it’s to bring you real, long-term results, consistent growth, and undeniable credibility. So, contact me for more details, and let’s discover how I can take your business to the next level together!
Google Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Pinterest Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
linkedin Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
reddit Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
microsoft Ads
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
SEO-AIO
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
strategy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
everything else
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Google Ads Management - the not-so-secret weapon for getting noticed
Google Ads is basically your superpower for showing up exactly when people are looking for what you offer. It’s perfect for everything from getting direct sales to building up your brand, letting you reach potential customers right when they’re searching for your products or services.
Google Ads is fantastic for businesses that want immediate visibility right when customers are searching. If you’ve got products or services people are actively looking for, or if you’re aiming for direct sales, new leads, or just getting your brand out there, this is definitely for you!
There are several different platforms and campaign types within Google Ads so that every business finds what’s the most useful for them.
For example:
- Search ads (if they are already searching for your service/product),
- Shopping Ads (if you have physical products),
- Display Ads (great for building brand awareness for example),
- YouTube Video Ads (for example fitness or health related products),
- Performance Max Campaigns and even
- remarketing ads (to target those who have already visited your site, reminding them to come back and convert).
- initial Google Ads account setup: getting your account set up the right way from scratch, especially for a strong Search campaign base.
- thorough keyword research: finding the exact words and phrases your ideal customers are typing into Google, so we can target them perfectly.
- compelling ad copy creation: crafting those eye-catching ad texts that make people want to click and learn more about what you offer.
- conversion tracking setup: setting up everything so we can accurately measure what’s working – whether it’s sales, leads, or calls.
- weekly optimization checks: I’ll be checking in on your campaigns every week, making tweaks and improvements to keep them running smoothly and effectively.
- monthly performance summaries: you’ll get a clear, easy-to-understand report each month with all the basic metrics, so you’re always in the loop.
For smaller businesses, starting with one focused campaign might be just right. But for webshops or larger businesses, adding more campaign types – like Display, Shopping, or Performance Max – can really supercharge your results.
It’s also super effective to combine your Google Ads with other platforms, like running a strong Meta remarketing campaign to keep engaging visitors who’ve already shown interest, or leveraging Pinterest Ads if your visuals are a big part of your brand. And don’t forget your SEO strategy! Pairing paid ads with a solid organic foundation makes your overall online presence much stronger and more sustainable in the long run. We can definitely chat about how all these pieces fit together for your business!
Pinterest Ads Management - your visual storytelling power-up
Pinterest Ads are pretty unique because Pinterest is closer to a visual search engine than a social media platform where people go to find inspiration, plan projects, and discover new products. This means your ads can blend right into what users are already looking for, catching them at that perfect ‘dreaming and planning’ stage. It’s a perfect way to drive traffic and sales, especially if your business is very visual.
If your business is highly visual – e-commerce, fashion, home decor, food, beauty, travel, or anything that looks amazing in pictures – then Pinterest Ads are practically made for you! It’s perfect for businesses wanting to inspire action, boost online sales, or get their products discovered by an audience actively looking for ideas and solutions.
It’s not a typical way, but recently I have had good experiences with advertising language classes on Pinterest as well!
Since Pinterest is where people dream, plan, and discover, we can really use Pinterest Ads to boost your brand awareness – getting your name out there when people are totally open to new ideas. It’s also fantastic for inspiring action, whether you’re showing off products for direct sales or sparking interest in your services.
This platform is brilliant for both brand-new businesses wanting to make a splash and established brands looking to expand their reach or launch something exciting. Plus, we can get super specific about who sees your ads, targeting folks based on their interests, what they’re searching for, or even if they’ve already visited your website. Pretty neat, huh?
- Pinterest Ad strategy: we’ll map out a clear strategy based on your business goals and audience behavior on Pinterest.
- audience research & targeting: diving deep into Pinterest’s unique audience insights to pinpoint exactly who we should be showing your ads to.
- campaign setup & launch: setting up your ad campaigns for optimal performance.
- ad creative & copy recommendations: giving you guidance on what kind of pins (images/videos) and captions will resonate best with Pinterest users. (P.S. If you need it, I have a fantastic designer who can create awesome templates for your ads, using your brand colors and style, that you can even use later for your regular organic pins!)
- bid management & optimization: constantly adjusting bids to get you the best results for your budget.
- A/B testing: experimenting with different ad creatives, copy, and audiences to find what works best.
- continuous monitoring & refinement: keeping a close eye on your campaigns daily and making tweaks to ensure they stay effective.
- regular performance reports: clear, easy-to-understand reports showing how your Pinterest ads are performing and what kind of ROI you’re getting.
For an even bigger impact, I also offer Pinterest Monthly Management* as an extra service! This is where I can help with ongoing pin creation, design, and writing captions, making sure your organic Pinterest presence perfectly complements your ads with keyword-optimized content.
Integrating your Pinterest Ads with Meta remarketing campaigns is a fantastic way to reach users across different platforms. If you have physical products, combining Pinterest Ads with Google Shopping Ads can create a seriously powerful e-commerce funnel. And, as always, having a strong SEO strategy for your website can amplify all your paid efforts by boosting your overall online visibility.
*starting at €350
LinkedIn Ads Management - your direct line to professionals
LinkedIn Ads is your go-to platform for reaching professionals. Unlike other ad platforms, LinkedIn lets us target people based on super specific career details like their job title, industry, company size, education, and even their professional skills. It’s truly unique for connecting directly with decision-makers and high-value individuals who are often harder to reach anywhere else.
LinkedIn Ads are absolutely perfect for B2B (business-to-business) companies. Whether you’re aiming to build your brand among industry leaders, generate high-quality leads for direct sales, or even find top-tier talent for specific job roles, this platform can totally handle it. Just a heads-up: because the clicks can be a bit pricier here, it’s usually best suited for higher-value products or services where a single sale can really make a difference!
- super-targeted reach: we can get incredibly specific, showing your ads to professionals based on their job title, industry, company size, skills, education, and even professional groups they’re part of. It’s like having a direct line to exactly who you want to talk to!
- drive website traffic & conversions: high-quality visitors to your site who are much more likely to turn into valuable leads or sales for your business.
- powerful lead generation: we can collect valuable leads directly on LinkedIn with pre-filled forms, making it super easy for prospects to connect with you – a real time-saver for them!
- retargeting magic: reconnect with valuable prospects who have already visited your website or engaged with your LinkedIn content, gently bringing them back into your sales funnel.
- strategic campaign setup: I’ll build out your campaigns with a clear goal in mind, whether it’s getting new leads, boosting brand awareness, or driving website traffic.
- in-depth audience targeting: I’ll craft those super specific professional audiences that only LinkedIn can offer, making sure your message reaches the exact right people.
- compelling ad creative & copy: I’ll help develop ad visuals and text that speak directly to professionals and really encourage them to take action.
- bid & budget management: I’ll manage your ad spend to get you the best possible results and return on your investment from LinkedIn.
- A/B testing & optimization: I’ll constantly test different ad elements and strategies to improve performance and get you better and better results.
- performance monitoring & adjustments: I’ll keep a close eye on your live campaigns and make tweaks to ensure they’re always working hard and smartly for you.
- clear reporting: you’ll get regular, easy-to-understand reports showing how your campaigns are performing against your goals, so you’re always in the loop.
- strong organic linkedIn content strategy: combining your paid LinkedIn efforts with a solid plan for your organic posts (think valuable articles, engaging updates, and thought-provoking discussions) can really amplify your brand authority and build trust over time.
- Google Ads/Meta remarketing: for people who visit your website from a LinkedIn ad, following up with remarketing can be a great way to stay top-of-mind and nudge them further down your sales funnel. It’s a powerful one-two punch!
- B2B marketing strategy: for a truly seamless B2B sales funnel, we might look at a broader marketing strategy to connect all your efforts – from content marketing to SEO – for maximum impact and a unified brand message.
Reddit Ads Management - the key to super engaged communities
Reddit Ads are your secret weapon for reaching incredibly engaged communities online! Unlike traditional platforms, Reddit lets us target people based on their specific interests, the ‘subreddits’ (which are basically online forums) they hang out in, and even how they behave on the platform. This means your ads can get directly in front of highly passionate audiences, whether you’re looking to build your brand, drive traffic to your site, or get direct sales.
Reddit Ads are fantastic for both B2C and B2B companies that want to connect with very specific, niche audiences based on their interests, industry, or lifestyle. It’s super strong for areas like tech, finance, health, gaming, or entertainment, but honestly, it might genuinely work for almost any segment!
- community-based targeting: we can show your ads right within specific subreddits where people are already talking about topics relevant to your business. It’s like having a direct conversation in their favorite hangout spot, making your ad feel less like an interruption and more like a helpful suggestion.
- interest & behavior targeting: we can also reach users based on their broader interests, what kind of content they engage with, and how they generally behave on the platform. This helps ensure your message is seen by people who are genuinely receptive to it.
- diverse ad formats: whether you want to grab attention with a compelling image, a short video, or a text-based ad that sparks conversation, Reddit has options that blend seamlessly into the user experience. We can find the perfect format to tell your story.
- build brand trust: because you’re speaking to engaged communities that value authenticity, well-crafted ads can build genuine trust and authority for your brand within those specific niches. When you show up with valuable content, they’ll appreciate it!
- drive traffic & sales: get highly relevant traffic to your website and encourage direct purchases or sign-ups by reaching an audience that’s often open to discovering new products and services.
- strategy & goal setting: we’ll kick things off by figuring out exactly what you want to achieve with your Reddit ads and then plan campaigns to hit those targets.
- audience & subreddit research: I’ll dive deep into Reddit to find the perfect communities and targeting options where your ideal customers are hanging out.
- ad creation: I’ll help craft engaging ad copy and recommend the best visuals that really resonate with Reddit’s unique user base (they have a specific style!).
- campaign setup & structure: I’ll build out your campaigns the right way for optimal performance and make sure everything is structured for easy tracking.
- conversion tracking setup: we’ll make sure all the necessary tracking codes are correctly set up on your website so we can accurately measure results – from clicks to actual sales or leads.
- ongoing optimization: I’ll constantly monitor your campaigns, analyze the data coming in, and make tweaks to ensure they’re performing their absolute best and getting you the most for your budget.
- regular communication & reporting: we’ll keep in touch regularly, and you’ll get clear monthly reports summarizing your performance, plus any suggestions for improvements outside of Reddit that could further boost your overall results.
Meta Remarketing: this is super effective! If someone shows interest in your Reddit ad or visits your site from Reddit, we can follow up with them on Meta platforms, keeping your brand top-of-mind across different channels.
Microsoft Ads - a little bit of extra
Microsoft Advertising (“Bing Ads”) is a fantastic way to get your business seen on search engines beyond just Google. Think Bing, Yahoo!, DuckDuckGo, plus a whole network of partner sites. It helps you reach a slightly different slice of your audience – those folks who aren’t always on Google – truly expanding your online reach. We can target based on keywords, demographics, locations, and interests, and its special LinkedIn integration is a huge win for reaching business professionals!
It isn’t effective in every country, but can be a good extra for example in the USA, Canada or the UK.
Google Ads is fantastic for businesses that want immediate visibility right when customers are searching. If you’ve got products or services people are actively looking for, or if you’re aiming for direct sales, new leads, or just getting your brand out there, this is definitely for you!
I rarely recommend Microsoft Ads as a standalone advertising platform but it can be useful in many cases as an extra. It’s especially recommended for:
- B2B Companies: thanks to its unique LinkedIn integration, we can really pinpoint industry professionals and even target specific companies. It’s like having a superpower for B2B outreach!
- businesses looking for cost-effectiveness: often, the competition here is lower than on Google, which can mean more affordable clicks and a better return on your investment (ROI) for certain audiences. Your budget can go further!
- regional businesses: If your target audience is in areas where Bing is quite popular (like parts of the US, Canada, UK, Germany, Australia), this could be your secret weapon to dominate local search.
- companies already rocking Google Ads: if your Google campaigns are already successful and you’re looking for extra growth channels and new audiences, Microsoft Advertising is a fantastic next step to capture even more market share.
- broadened search reach: show your ads on Bing, Yahoo!, DuckDuckGo, and their partner sites, catching those valuable audiences that might not use Google. You’re covering more ground!
- LinkedIn profile targeting: this is a massive advantage for B2B! We can target users based on their company, job function, industry, and seniority, directly leveraging LinkedIn’s powerful professional data.
- precise audience targeting: reach people based on what they’re actually searching for (keywords), their demographics, geographic location, and even their interests.
- shopping campaigns: If you sell physical products, we can visually showcase your items directly in search results, just like Google Shopping, making it easy for people to find and buy.
- display & audience network ads: get your brand and offers in front of users across a vast network of websites and apps, building awareness even when they’re not actively searching.
- potentially lower costs: for many industries, less competition means lower cost-per-click, making your ad budget stretch further and potentially delivering a higher ROI.
- initial account setup & strategy: I’ll get your Microsoft Ads account perfectly set up from scratch and map out a strategy specifically tailored for this unique platform and its audience.
- keyword & audience research: I’ll find the best keywords people are searching for on Bing, Yahoo!, and DuckGo, and identify key audiences, including leveraging LinkedIn profiles for precise B2B targeting.
- ad copy & creative development: I’ll craft compelling ad texts and recommend the right visuals that perform well within the Microsoft Ads ecosystem, designed to grab attention.
- conversion tracking setup: I’ll ensure all the tracking codes are accurately set up on your website so we can precisely measure your results – from sales to leads to calls – knowing exactly what’s working.
- ongoing optimization: I’ll regularly monitor your campaign performance, dive into the data, and make proactive adjustments to maximize your results and ensure your budget is used super efficiently.
- monthly performance reports: you’ll get clear, easy-to-understand reports each month that highlight key metrics and insights into your campaign’s success, so you’re always in the loop.
Every management project is different
Things to know about my ad management services
- mix & match → we can mix and match any advertising platforms to create the perfect ad strategy for your business. It's all about what works best for your specific goals. You can mix & match or just stick with one platform.
- transparent pricing (first month vs. ongoing) → just so you know, the very first month of any ad service is usually a bit more. That's because it includes all the upfront strategy, deep research, and careful setup needed to get your campaigns off to a flying start. After that, it settles into the standard monthly price we'll agree on in your quote.
- your ad budget beyond → my service fee, you'll also have a separate budget that goes directly to the advertising platforms themselves (like Google, Pinterest, etc.). We'll discuss what kind of ad spend will make the most sense for your goals.
Looking for something more?
Ad management is fantastic for getting quick, targeted results. But maybe you’re thinking bigger than just ad campaigns, or looking for a more foundational approach? I can definitely help with that too!
Marketing stragegy
My Marketing strategy service is all about giving you a clear roadmap for your business’s online growth. It ties together all the pieces – from your organic content to paid ads – into one cohesive plan. This way, you know exactly what to do, when to do it, and why, so you can confidently hit your biggest goals. No more guessing!
This service is perfect if you’re feeling totally overwhelmed by all the marketing options out there, or if you’re just not seeing the results you want from your current efforts. It’s ideal for business owners who need a clear, actionable plan that connects all the dots from what to post, to where to advertise, and how to reach your ideal audience super effectively. If you’re tired of throwing spaghetti at the wall and hoping it sticks, this is for you!
I give all my entrepreneurial experience (remember, I started it in 2003), my knowledge as a general marketing person to my two expertise, SEO and PPC. So you can get more point of view from one person.
- In-depth market & competitor research: we’ll dig deep into your industry, understanding where you fit in and what your competitors are doing (and how you can do it better).
- target audience definition: we’ll get super clear on who your ideal customers are, what their pain points are, what they need, and how they behave online.
- organic presence planning: I’ll help you design a content strategy built on smart SEO principles, plus a detailed content plan for your chosen social media platforms.
- 20 blog post ideas: you’ll get a ready-to-go list of compelling blog topics that are perfect for kickstarting your content creation and attracting your audience.
- 20 social media post ideas: fresh, engaging content ideas for your chosen platform (like Instagram, Facebook, or LinkedIn), plus smart suggestions on how to repurpose them for newsletters or other channels, saving you time.
- paid advertising opportunity map: a clear, custom overview of which paid ad platforms (Google Ads, Meta, Pinterest, LinkedIn, Reddit) would be most beneficial for your business, and when it makes sense to use them.
- two 60-minute consultation calls: we’ll have two dedicated calls to discuss all our findings, clarify your vision, and finalize your strategy, making sure you’re totally on board and excited.
- 3 months of email follow-up: you’ll get three months of ongoing support and “ask-me-anything” consultation via email or voice messages to keep you on track and answer any questions as you put your shiny new strategy into action.
SEO+ (get found everywhere people are looking)
SEO isn’t just about Google anymore – it’s about being visible wherever people are searching for answers, solutions, and products. This includes AI platforms like ChatGPT and Gemini. I will teach you everything you need to know to get found by both traditional search engines and these smart, new AI-powered tools. The goal? To make sure your website offers a fantastic experience for every visitor and gets more of the right kind of organic visitors to your site, consistently.
It totally depends on you (and your budget). You can come for one single consultation to learn the basics about DIY-ing your SEO but you can go into deeper and come for several consultations.
Depending on your specific needs and where you are right now, we can customize what’s included. You can start with a focused 90-minute general consultation, or we can dive deeper with a full analysis or strategy. Here are some things we can cover:
- deep-dive website analysis: we’ll take a close, expert look at your website’s current performance – what’s shining, what’s a bit rusty, and what could be significantly improved for both search engines and the people visiting your site. This is a basic SEO audit, starting at €350
- keyword & search intent exploration: we’ll discover exactly what words and phrases your ideal customers are typing into search engines (and AI tools!). Then, we’ll figure out how to create content that perfectly matches what they’re actually trying to find. Keyword research is starting at €150
- AI for SEO content guidance: I’ll guide you on how to strategically use AI tools to generate SEO-friendly content ideas, outlines, and even first drafts. We’ll also cover how to optimize these for AI platforms like ChatGPT and Gemini, so your content gets picked up and used by these new systems. This topic can be covered during one consultation so starting at €100
- personalized consultation calls: we’ll have dedicated calls (e.g., a 90-minute initial deep-dive, plus follow-ups depending on your chosen path) to walk through everything, answer all your questions, and ensure you have full clarity and confidence in your plan.
Beyond the basics
Sometimes, to get the best results from your ads, we might realize your website or a specific landing page could use a little extra love. Maybe a small design tweak to help convert visitors better, or even a brand-new landing page built just for that ad campaign. I’m always happy to work closely with your existing web designer to suggest and help make those improvements!
But, if you prefer less back-and-forth and a smooth, hands-off process, I also have a trusted network of web designers who specialize in creating high-converting landing pages specifically for paid ads. I can happily manage that whole process for you, taking one more big thing off your plate so you can focus on your business
For all those little (or big!) extra tasks that pop up during advertising campaigns, you absolutely don’t need to stress.
Whether it’s:
- setting up complex remarketing sequences to bring back interested visitors
- crafting stunning, on-brand templates for your Pinterest campaigns
- building that perfect, dedicated landing page designed just for your ads
…I have “my people.” This is my trusted network of experienced professionals (designers, copywriters, developers) who specialize in these areas. They ensure that any additional needs are handled seamlessly and efficiently, so you get all the pieces you need for a complete, successful campaign without the hassle of managing multiple contacts yourself. Consider it your all-in-one solution for anything extra that pops up!
Beyond ongoing ad management, I also offer specialized, project-based advertising for those truly big moments, like a “Product Launch Sprint.”
This is a focused, 2-3 month intensive program designed for businesses rolling out new products or services that need an immediate, high-impact advertising push. We’re talking about getting maximum attention right out of the gate!
Here’s what a “Product Launch Sprint” usually includes:
- dedicated campaign strategy: we’ll map out a precise plan to make your launch a massive success.
- tailored Google Ads setup: we’ll hit all the right spots using Search, Display, and YouTube for maximum attention-grabbing!
- coordination of ad creatives: I’ll help ensure your ads look amazing and are perfectly aligned with your launch message.
- daily monitoring in crucial initial weeks: no guessing games here! I’ll be watching your campaigns daily during those critical first weeks to ensure everything runs smoothly.
- rapid A/B testing: we’ll quickly test different ad ideas to find what resonates best and optimize on the fly.
- thorough post-launch performance analysis: After the dust settles, we’ll dive into the data to see exactly how your launch performed and what we learned, ensuring your launch truly makes a splash!
- project management tasks
Ready to Get Started?
Phew, that was a lot of info!
My hope is it gives you a clearer picture of how we can team up to work on your marketing goals. Remember, every service I offer is designed to get you real results while making your life easier.
Ready to see how we can make your business shine and achieve those big wins? Let’s connect for a free chat. I can’t wait to hear about what you’re building!
