LAUNCH STRATEGY
Small business owner? Always busy? Always scribbling new things on your to-do-list?
You are happy to be a business owner but find it difficult to meet the expectations of running it? Are you constantly feeling stressed out due to your never-ending to-do list and lack of systems in your life? Are you ready to take your business to the next level but not sure where to start? Trust me, I’ve been there too.
Launching a new service, product or a brand new website can seem overwhelming but it doesn’t have to be. Let me guide you through the process and help you create a successful launch strategy.
If you’re like most business owners, you’re tired of constantly searching for the next “top 10 tips” to get more clients and wasting precious hours on trial and error. You want to uplevel your business and start automating your systems so you can focus on what really matters – working with clients and making money! You need strategy not just random tips on top of each other.
That's where I come in.
With my Launch Strategy Intensives, I can help you find clarity on your next steps and create a customized strategy that fits your unique needs and goals. In just two half-days, we’ll outline a whole strategy that includes developing your lead magnet idea, creating a lead funnel strategy, and providing clarity on your value ladder strategy.
No more endless cycles of trial and error. With my help, you can develop a system that automates your business and boosts your income with the right offer for your funnels. You don’t have to spend hours trying to figure it out on your own. With a sales funnel strategy, your life will be considerably simpler. You can launch an evergreen funnel with confidence, and you can repeat it with other products and services easily.
Imagine launching your evergreen funnel with confidence, knowing it’s perfectly primed to attract your ideal clients. And the best part? You can rinse and repeat this process for future products and services. Cha-ching!
Already have a funnel strategy in place? Well, let me take a peek under the hood and identify the secret sauce that’ll bring in those coveted sales you’ve been dreaming of. Together, we’ll unleash a marketing vortex that’ll leave your competitors scratching their heads in awe.
Let’s talk about why these Strategy Intensives are ideal for you. What you really need is a marketing strategy that’s as unique as your business. No more copying and pasting someone else’s roadmap or trying to fit into a one-size-fits-all mold. Oh no, you deserve a tailor-made action plan that fits you like a glove.
Wanna have a sneak peek what we can accomplish in just one day?
You can choose anything from this menu (or start off with saying you have decision paralysis and don’t want to decide and I will tell you what the most beneficial tasks would be):
- creating a launch strategy
- creating a launch timeline: detailed schedule of activities leading to and following the launch
- discussion about budget (an estimation of the costs involved in the launch and plan for how they will be covered, etc.)
- coming up with unique content topics, with a week-by-week content plan for 8 weeks (blog, e-mail, social media)
- a tailored plan to grow the email list
- promotion and sales ideas
- ideas for strategic bonuses to increase conversions
- messaging and strategy to overcome key objections during cart open
- help with clarifying the offer and pricing the course
- ideas for launch lead magnets designed to grow and nurture the launch list
- (metrics) identification of KPIs to measure the success of the launch
- post-launch evaluation: a plan for how the launch will be evaluated and how any adjustments will be made in the next launch
Getting curious?
Let’s do this! Get in touch with me today, and let’s kickstart your next remarkable program. Don’t let another month go by without sending those emails and harvesting the rewards. The time for action is now. I’ve got your back every step of the way.
Can’t wait to hear from you!
All this stuff in just 8 hours?
How much can you REALLY get done in one day?
The quick answer? A lot.
In more detail? Quite a lot.
The whole purpose of the Funnel Strategy Intensive is to focus on the areas in which you need help while skipping the bits where you don’t. You are the focus of the whole 8 hours.
We can’t do everything but we can do things you really need.
Examples of how it happened on the strategy intensives with my former clients.
Although your day will probably be different but these examples offer you a general idea of how the day will go.
It was a brand new membership so we had to start from scratch, including choosing platforms. We decided on Mailerlite as the email service provider and drafted a welcome sentence for new subscribers.
We agreed on testing out two methods for launches, we came up with the idea for a freebie and drafted the e-mail sequence for that and we also came up with several tripwire ideas on the first day and determined which the best one was, on the second day.
Our main focus was to increase the number of leads through Facebook Ads, so we set a b udget and time frame that.
I also created a list of pain points and ideas that should be on the sales page for the membership that makes the copywriter’s job a bit easier.
In the final call, we changed some deadlines when my client realized that the timing of the launch conflicted with a huge family event. We adjusted the deadlines and added which task needs to be done by my client and which needed to be assigned to experts and what info she’ll need to provide them with (she ended up working with an Ad Expert and a copywriter).
A month later, we added a power hour where we evaluated the success of the launch and we made some tweaks in the original plan.
My client started out as a food blogger and wanted to use her existing audience as a starting point for her alternative remedy healing sessions but wanted to attract more clients. I assessed her existing posts, suggested which ones she should keep and make some changes to them (for example, besides the small tweaks for SEO reasons, adding a sign up link for her newsletter).
Based on the services she offers, I came up with 37 additional blog post ideas keeping search intent in mind, 30+ social media ideas, and recommended content repurpose ideas for social media and email.
In our final call, we explored the potential of an automated email sequence (and finally convinced her to create a freebie) and come up with 14 ideas for weekly newsletters and tips on how to include her existing content to her newsletters.
She also received advice on how to improve the SEO of her blogposts because her original style tended to be rather of stream-of-consciousness. We discussed how to strike a balance between what Google wants and what she enjoys writing about. This was a special intensive because we had 60-90-minute 1:1 sessions both days (sometimes doing it this way is easier, especially if the business is relatively new and there are many things to think about together).
This project started when I first mentioned my VIP days. My client applied for a VIP day for her course launch but it turned out, she hadn’t even finished her course so we first prepared a project plan for the course creation process.
On our first day, I reorganized her random thoughts that were on post-its and outlined the course and possible bonuses. On the second day I created a plan for the entire course creation process, we discussed how to calculate how much time each task requires and made some tweaks to the plan to make it more manageable and fit with personal life events.
A month later, when my client was close to finishing the course creation, we had a second VIP day where I created a whole Launch Strategy (including e-mail marketing, blog content creation, FB ad plan, etc.).
Now, let’s talk about who this intensive is for. If you’re ready to supercharge your processes and attract more clients without feeling overwhelmed, then this is for you. If you crave clarity and knowing the next step to take, just relax, we’re about to get to the next level in your business.
Whether you’re a life coach, business coach, fitness trainer, course creator, language teacher, photographer, web designer, copywriter, interior designer, or any other service provider (yes, even industrial alpinists!), this intensive can be tailor-made for you.
Here's a glimpse of how it will all unfold
STEP 1
The Check-In
Simply shoot me an email to express your interest. If we’re a good fit, we’ll schedule a kick-off call and I’ll send you a detailed questionnaire to gather all the necessary info.
STEP 2
The Kick-Off Call
During our 30-60 minute call, we’ll determine the focus of our intensive. I’ll ask probing questions, and you’ll have the opportunity to share your insights. Don’t worry if you’re not a fan of calls – we can conduct our kick-off meeting via Voxer if that’s more your style.
STEP 3
The Days
Get ready for two action-packed mornings! Each day, we’ll dive deep for four hours, working through the nitty-gritty details of your funnel strategy. And to wrap it all up, we’ll have a 30-60 minute call to fine-tune every aspect.
STEP 4
The Aftermath
Within 1-3 business days, I’ll provide you with handouts in your preferred format, be it PDF, Excel, Google Docs, Airtable, or any chosen project management tool. These resources will keep you organized and ready to implement our project plan.
STEP 5
Email Support
I’ve got your back even after the intensive. You’ll have 5 business days of email support to ask any questions that come up during the implementation process.
So now may the dirty materials come...
FULL on strategy
The whole experience within just a few days. It’s your choice whether it’s two half days right after each other or one half day on Monday, the other on Friday? Calls? Voxer? E-mail contact? Up to you!
- included: consultations, focused strategy day with tutorials how to follow the strategy
Got any burning questions? Shoot me a message, and I’ll make sure you get the answers you need. It’s time to take your funnel to the next level! Let’s do this!
